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10 things to do in winter in Fiera di Primiero

Nature, tradition and relaxation are the stars of your winter holiday in Fiera di Primiero. From the excitement of the ski resorts of San Martino di Castrozza, to the discovery of the local food and wine and our outstanding wellness offers, there are many facets to experience.

Panoramic relaxation in the Sky Spa

The new, fully equipped Sky Spa with sauna and panoramic swimming pool offers moments of deep relaxation to be enjoyed after a day of exhilarating skiing.

The sensations of the of San Martino di Castrozza ski area

With the new Colbricon Express cableway, you can go up to the San Martino di Castrozza slopes in a few minutes. 60 km of runs winding through the Paneveggio - Pale di San Martino Natural Park offer descents for all levels of difficulty.

A snowshoe tour to discover magnificent Val Canali

Considered one of the most beautiful Alpine valleys, Val Canali offers incredible natural scenery that will enrapture you with its pure mountain charm. A Dolomite oasis to be discovered with the calmness inherent in the snowshoeing experience.

The flavours of tradition

The knowledge of a place also passes through the tasting of local cuisine; a dinner based on products from Primiero and the Trentino region is a tasty and unique way to discover this land.

The taste of quality, ultra-local beer: the BioNoc’ Brewery

The BioNoc’ brewery, in Mezzano di Primiero, was founded in 2012 by two friends seeking to spread the culture of beer. It has now become a reference point for craft production while fully respecting the territory.


A walk through the streets of the ancient medieval village of Fiera di Primiero

Dominated by the majestic Pale di San Martino, Fiera di Primiero is an ancient town centre where the characteristics of an Alpine village meet historical monuments such as the Gothic structure of the old church, creating a spectacular setting.

Sip a glass of Trentodoc wine, toasting to the mountain sky

A protagonist in the world of sparkling wines at an international level, Trentodoc sparkling wine is synonymous with elegance and quality. Sip a glass while immersed in the heated spa pool of the Sky Spa and experience a feeling of luxury and glorious tranquillity.

The triumph of taste: cheese and Trentino wine tasting

The Caseificio Sociale di Primiero is a dairy that combines tradition and innovation. Always attentive to the quality of their raw materials, their production is renowned. There is nothing better than a good glass of Trentino wine to enhance the taste of the cheese.

Christmas magic of the Siror Market

The oldest in Trentino, the Siror Market transforms the historic centre of the village into a Christmas village. Scents of spices, coloured lights and Christmas music envelop the town with a magical atmosphere: an unmissable experience for those who love this holiday.

Moments of pampering and togetherness with your better half

A couple’s massage is an experience to share, to indulge in moments of closeness. In a romantic and evocative atmosphere, surrounded by the scents of the personally chosen aromas, the couple experiences beneficial moments of intimacy.

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